Abstract
Purpose: To investigate factors that lead to willingness to try electronic cigarettes among UK adolescents.
Methods: A sample of 16- to 19-year-old pupils (N = 256) completed a questionnaire.
Results: Smoking status significantly predicted more than one-third of the variance of willingness to try an electronic cigarette and a further 7.8% was significantly predicted by a positive prototype of a smoker (e.g., stylish) and a negative prototype of an electronic cigarette user (e.g., unattractive). Moreover, tobacco-flavored electronic cigarettes were less favorable than alternative flavors such as fruit, chocolate, and mint.
Conclusions: Findings provide evidence that flavored electronic cigarettes are more appealing to all; adolescents, smokers, non-smokers, current and past electronic cigarette users, and never users.
Methods: A sample of 16- to 19-year-old pupils (N = 256) completed a questionnaire.
Results: Smoking status significantly predicted more than one-third of the variance of willingness to try an electronic cigarette and a further 7.8% was significantly predicted by a positive prototype of a smoker (e.g., stylish) and a negative prototype of an electronic cigarette user (e.g., unattractive). Moreover, tobacco-flavored electronic cigarettes were less favorable than alternative flavors such as fruit, chocolate, and mint.
Conclusions: Findings provide evidence that flavored electronic cigarettes are more appealing to all; adolescents, smokers, non-smokers, current and past electronic cigarette users, and never users.
| Original language | English |
|---|---|
| Pages (from-to) | 175-182 |
| Journal | Journal of Child and Adolescent Substance Abuse |
| Volume | 26 |
| Issue number | 3 |
| Early online date | 21 Feb 2017 |
| DOIs | |
| Publication status | E-pub ahead of print - 21 Feb 2017 |
| Externally published | Yes |