What is in a Name?: Evoking Associations in Cultural Tourism Marketing of ‘Persia’ and ‘Iran’

Masood Khodadadi

What is in a Name? Evoking Associations in Cultural Tourism Marketing of ‘Persia’ and ‘Iran’

Masood Khodadadi

School of Business and Creative Industries

Research output: Contribution to conference › Paper

Original language	English
Publication status	Published - 2009
Event	PhD Networking Conference: Exploring Tourism III: Issues in PhD Research - Nottingham University Business School, Nottingham, United Kingdom Duration: 1 Jul 2009 → 2 Jul 2009

Conference

Conference	PhD Networking Conference: Exploring Tourism III: Issues in PhD Research
Country/Territory	United Kingdom
City	Nottingham
Period	1/07/09 → 2/07/09

Cite this

@conference{53dec564350f468caf6c87df0d35965a,

title = "What is in a Name?: Evoking Associations in Cultural Tourism Marketing of {\textquoteleft}Persia{\textquoteright} and {\textquoteleft}Iran{\textquoteright}",

author = "Masood Khodadadi",

year = "2009",

language = "English",

note = "PhD Networking Conference: Exploring Tourism III: Issues in PhD Research ; Conference date: 01-07-2009 Through 02-07-2009",

}