What affects users’ adoption of mobile payment in the Chinese 3G mobile market?

Jie Yan, Peiran Su

Research output: Contribution to journalMeeting Abstractpeer-review

Abstract

Mobile users increasingly adopt the technology of mobile payment. Previous studies about mobile payment rarely take together the customer psychological factors and market environmental factors in to consideration. This article explore the mobile payment adoption issue based on a model integrating Technology Acceptance Model (TAM), the Innovation Diffusion Model (IDT), risks, social influence, internet experience, as well as the circumstances of market in China. Analyses of a random sample of 922 mobile users show that TAM, IDT, risks, social influence and internet experience exert significant impact on the adoption of mobile payment in China. The degree of influence factors and its function varies between the mobile users who own the experience of mobile payment and its counterpart based on group comparison.
Original languageEnglish
JournalAcademy of Management Proceedings
Volume2015
Issue numberMeeting Abstract Supplement
DOIs
Publication statusPublished - 2015

Keywords

  • Chinese market
  • mobile payment
  • technology acceptance

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