Using a narrative in sales promotions: an online vignette study

Ksenia Golovacheva*, Daniil Muravskii, Maria Smirnova, Snezhana Muravskaia

*Corresponding author for this work

Research output: Contribution to journalConference articlepeer-review

12 Downloads (Pure)

Fingerprint

Dive into the research topics of 'Using a narrative in sales promotions: an online vignette study'. Together they form a unique fingerprint.

Keyphrases

Social Sciences

Psychology