Unlocking water sustainability: the role of knowledge, attitudes, and practices among women

Following the knowledge, attitude, and practices model (KAP) this research investigates the influence of knowledge of water sustainability (KWS) on the three attitudes of water sustainability (reduce, reuse, recycle) on sustainable water practices (SWP) among women in Jordan. Likewise, this study examines both the direct and water stewardship (WS) on SWP, and the moderation effect of WS on the relationship between three attitudes of water sustainability: reduce (RED), reuse (REU), and recycle (REC) and SWP. Using Structural Equation Modelling, the results reveal that KWS plays a pivotal role in driving positive influence across the three attitudes of water sustainability. Likewise, all three attitudes of water sustainability have positive influence on driving SWP indicating significant mediation effect in the relationship between KWS and SWP. Importantly, the study highlights a quasi-moderation effect of WS as the results indicate both a significant direct effect of WS on SWP and a significant moderation effect of WS on the relationship between the three sustainable water attitudes and SWP. These findings offer valuable insights for policymakers to design context-specific educational programs and cross-sectoral collaborations, ultimately fostering sustainable water practices and contributing to the global effort to address water scarcity and environmental degradation.