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Understanding Chinese consumers’ and Chinese immigrants’ purchase intentions toward global brands with Chinese elements

  • Michel Laroche*
  • , Rong Li
  • , Marie-Odile Richard
  • , Muxin Shao
    • *Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

9   Link opens in a new tab Citations (Scopus)
209 Downloads (Pure)

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Social Sciences

Economics, Econometrics and Finance