Abstract
This report presents initials findings and conclusions based on a nationally representative YouGov UK panel survey. The survey asked a range of questions related to music, listening/purchasing habits and attitudes towards environmental issues such as climate change. The main goal was to analyse the attitudes of music fans towards climate change and sustainability in the music industry.
The findings indicate that music fans are more engaged with environmental issues than the general public. This includes being more likely to care about climate change and place a higher priority on tackling climate change in general and within the music industry. These results are robust to different definitions of music fandom, including definitions which focus on listening and spending habits.
There is also some evidence that people who engage in music in multiple ways, for example by identifying music as important, listening regularly and spending money on musical products, are even more likely to be concerned about climate change and support efforts to address this.
The findings suggest a low level of knowledge of existing sustainability initiatives in the music industry even among very engaged fans and regular music listeners. However, music fans do show an interest in learning more about such initiatives.
Finally, there is evidence that many music fans are prepared to change their consumption habits to support more sustainable products and practices. For example, people who spend money on physical products such as records are especially willing to spend more on sustainable physical products, while live event attendees are especially willing to spend more on sustainable events.
The findings indicate that music fans are more engaged with environmental issues than the general public. This includes being more likely to care about climate change and place a higher priority on tackling climate change in general and within the music industry. These results are robust to different definitions of music fandom, including definitions which focus on listening and spending habits.
There is also some evidence that people who engage in music in multiple ways, for example by identifying music as important, listening regularly and spending money on musical products, are even more likely to be concerned about climate change and support efforts to address this.
The findings suggest a low level of knowledge of existing sustainability initiatives in the music industry even among very engaged fans and regular music listeners. However, music fans do show an interest in learning more about such initiatives.
Finally, there is evidence that many music fans are prepared to change their consumption habits to support more sustainable products and practices. For example, people who spend money on physical products such as records are especially willing to spend more on sustainable physical products, while live event attendees are especially willing to spend more on sustainable events.
| Original language | English |
|---|---|
| Publisher | University of Glasgow |
| Number of pages | 23 |
| Publication status | Published - 9 May 2022 |
| Externally published | Yes |
