Trust in cross-border trade: examining the case of women in exporting SMEs in Ghana

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Abstract

The purpose of this study is to examine the evolving concept of Trust, and how it has become the facilitating tool in establishing, fostering, and even repairing business relationships among West African entrepreneurs. It aims to investigate the entrepreneurial perceptions of formal institutional environments and how they shape relationships among women entrepreneurs in exporting SMEs.
Original languageEnglish
Publication statusPublished - 27 Jun 2024
EventCentre for African Research on Enterprise and Economic Development 8th Annual Conference - Mount Kenya University, Kenya
Duration: 27 Jun 202428 Jun 2024
https://www.mku.ac.ke/event/8th-annual-careed-conference/

Conference

ConferenceCentre for African Research on Enterprise and Economic Development 8th Annual Conference
Abbreviated titleCAREED 2024
Country/TerritoryKenya
Period27/06/2428/06/24
Internet address

Keywords

  • trust
  • women
  • entrepreneurship
  • institutions
  • Ghana

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