Troubled by Ubble

Mhairi Mackenzie, Chik Collins, Gerry McCartney, Marjorie McCrory, Sharon Wright

Research output: Contribution to journalLetter

1 Citation (Scopus)

Abstract

In their Article (Aug 8, p 533), Andrea Ganna and Erik Ingelsson provided a model to predict premature mortality. Using UK Biobank data, the authors developed a question set that claimed to predict the likelihood of an individual (aged 40–70 years) dying within 5 years. A so-called death quiz storm has ensued on social media. Leaving aside data concerns,2 we query the purpose of turning a predictive population model into a so-called trendable, individualised quiz. We also raise the implications for how, in this case, premature mortality is being represented to the public.
Original languageEnglish
Pages (from-to)2055-2055
JournalThe Lancet
Volume386
Issue number10008
DOIs
Publication statusPublished - 21 Nov 2015

Cite this

Mackenzie, M., Collins, C., McCartney, G., McCrory, M., & Wright, S. (2015). Troubled by Ubble. The Lancet, 386(10008), 2055-2055. https://doi.org/10.1016/S0140-6736(15)00970-8