Troubled by Ubble

Mhairi Mackenzie, Chik Collins, Gerry McCartney, Marjorie McCrory, Sharon Wright

Research output: Contribution to journalLetterpeer-review

1 Citation (Scopus)


In their Article (Aug 8, p 533), Andrea Ganna and Erik Ingelsson provided a model to predict premature mortality. Using UK Biobank data, the authors developed a question set that claimed to predict the likelihood of an individual (aged 40–70 years) dying within 5 years. A so-called death quiz storm has ensued on social media. Leaving aside data concerns,2 we query the purpose of turning a predictive population model into a so-called trendable, individualised quiz. We also raise the implications for how, in this case, premature mortality is being represented to the public.
Original languageEnglish
Pages (from-to)2055-2055
JournalThe Lancet
Issue number10008
Publication statusPublished - 21 Nov 2015


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