Thornbridge - from microbrewery to food and drink empire: 'the time, the place, and a lot of good luck?'

Christine Reilly, Michael Danson, Laura Galloway, Christina Beatty

Research output: Contribution to journalArticle

Abstract

This case addresses the success of a particular type of business: a
British microbrewery. The case focuses on the decisions made by the business
owners, and on how these decisions have helped them to achieve growth
and success. They believe their success has been the result of luck; however,
there is evidence of good decision making and planning. This case can help
students consider the importance of good decision making and forward
planning from the early stages of starting a business. The study questions can
help them consider the reasons behind decisions, with a view to increasing
their understanding of the importance of always thinking about the next
stage in business.
Original languageEnglish
Pages (from-to)55-59
Number of pages5
JournalInternational Journal of Entrepreneurship and Innovation
Volume16
Issue number1
DOIs
Publication statusPublished - 2015
Externally publishedYes

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Keywords

  • Entrepreneurs
  • Innovation
  • Microbreweries
  • Diversification
  • Expansion
  • Motivation
  • Attitudes

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