Thinking Through Theory: Materialising the Oppositional Imagination

Lorna Stevens, Pauline Maclaran

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationCritical Marketing
Subtitle of host publicationIssues in Contemporary Marketing
Place of PublicationWest Sussex
PublisherJohn Wiley & Sons Ltd.
Pages345-362
Number of pages17
ISBN (Print)9780470512005
Publication statusPublished - 2008

Cite this

Stevens, L., & Maclaran, P. (2008). Thinking Through Theory: Materialising the Oppositional Imagination. In Critical Marketing: Issues in Contemporary Marketing (pp. 345-362). West Sussex: John Wiley & Sons Ltd..
Stevens, Lorna ; Maclaran, Pauline. / Thinking Through Theory : Materialising the Oppositional Imagination. Critical Marketing: Issues in Contemporary Marketing. West Sussex : John Wiley & Sons Ltd., 2008. pp. 345-362
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language = "English",
isbn = "9780470512005",
pages = "345--362",
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Stevens, L & Maclaran, P 2008, Thinking Through Theory: Materialising the Oppositional Imagination. in Critical Marketing: Issues in Contemporary Marketing. John Wiley & Sons Ltd., West Sussex, pp. 345-362.

Thinking Through Theory : Materialising the Oppositional Imagination. / Stevens, Lorna; Maclaran, Pauline.

Critical Marketing: Issues in Contemporary Marketing. West Sussex : John Wiley & Sons Ltd., 2008. p. 345-362.

Research output: Chapter in Book/Report/Conference proceedingChapter

TY - CHAP

T1 - Thinking Through Theory

T2 - Materialising the Oppositional Imagination

AU - Stevens, Lorna

AU - Maclaran, Pauline

PY - 2008

Y1 - 2008

M3 - Chapter

SN - 9780470512005

SP - 345

EP - 362

BT - Critical Marketing

PB - John Wiley & Sons Ltd.

CY - West Sussex

ER -

Stevens L, Maclaran P. Thinking Through Theory: Materialising the Oppositional Imagination. In Critical Marketing: Issues in Contemporary Marketing. West Sussex: John Wiley & Sons Ltd. 2008. p. 345-362