Thinking Through Theory: Materialising the Oppositional Imagination

Lorna Stevens, Pauline Maclaran

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationCritical Marketing
Subtitle of host publicationIssues in Contemporary Marketing
Place of PublicationWest Sussex
PublisherJohn Wiley & Sons Ltd.
Pages345-362
Number of pages17
ISBN (Print)9780470512005
Publication statusPublished - 2008

Cite this

Stevens, L., & Maclaran, P. (2008). Thinking Through Theory: Materialising the Oppositional Imagination. In Critical Marketing: Issues in Contemporary Marketing (pp. 345-362). John Wiley & Sons Ltd..