Original language | English |
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Title of host publication | Critical Marketing |
Subtitle of host publication | Issues in Contemporary Marketing |
Place of Publication | West Sussex |
Publisher | John Wiley & Sons Ltd. |
Pages | 345-362 |
Number of pages | 17 |
ISBN (Print) | 9780470512005 |
Publication status | Published - 2008 |
Thinking Through Theory: Materialising the Oppositional Imagination
Lorna Stevens, Pauline Maclaran
Research output: Chapter in Book/Report/Conference proceeding › Chapter