The teaching-research gestalt in accounting: a cluster analytic approach

Angus Duff, Neil Marriott

Research output: Chapter in Book/Report/Conference proceedingConference contribution

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This paper considers accounting academics’ views of the mutuality of accounting research and education. These views are captured by administering a survey instrument that measures eleven
dimensions of the relationship between teaching and research in the accounting discipline. This model was developed from the extant education literature considering those factors that encourage or militate against the integration of accounting research and education (the teaching-research gestalt). These factors relate to issues relating to students, researchers, the curriculum and extrinsic rewards available. Cluster analysis was performed to identify distinct subgroups of academics with
similar teaching-research relations profiles. Three distinct clusters were identified. One cluster labelled ‘teaching-research incongruity’ sees teaching and research as mutually exclusive activities. In contrast ‘teaching-research connexion’ sees teaching and research as mutually reinforcing and compatible. A third cluster, allied to the world of teaching-research incongruity, emphasises the lack of extrinsic rewards for integrating teaching and research. This third cluster we label ‘Extrinsicreward focus’. The clusters are described in terms of their demographics. There are significant barriers to integrating accounting research into education; these include the role of professional education and resistance from many accounting academics in universities.
Original languageEnglish
Title of host publication2017 Southern African Accounting Association Biennial International Conference Proceedings
Subtitle of host publicationChampagne Sports Resort Drakensberg South Africa 28-30 June 2017
Place of PublicationDrakensberg
PublisherSouthern African Accounting Association
Number of pages32
ISBN (Print)978-0-620-74762-2
Publication statusPublished - 30 Jun 2017
EventSouth African Accounting Association Conference 2017 - Drakensberg, South Africa
Duration: 28 Jun 201730 Jun 2017


ConferenceSouth African Accounting Association Conference 2017
Abbreviated titleSAAA 2017
Country/TerritorySouth Africa
Internet address


  • teaching-research nexus
  • teaching-research gestalt
  • accounting faculty


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