Abstract
Food ordering apps (FDAs) have gained popularity in recent years due to the changing lifestyle and mobile technology transformation. Particularly during the COVID-19 pandemic, more consumers used FDAs to order their food. This research examines how visual information, such as the food pictures featured on the menu of an ethnic restaurant on FDAs, affects restaurant patronage. The findings show that visual information leads to higher patronage through online trust and consumer attitudes towards the restaurant.
| Original language | English |
|---|---|
| Publication status | Published - 5 Jul 2022 |
| Event | 2022 Academy of Marketing Conference: Marketing: The Fabric of Life - University of Huddersfield, Huddersfield, United Kingdom Duration: 5 Jul 2022 → 7 Jul 2022 https://www.academyofmarketing.org/conference/conference-2022/ |
Conference
| Conference | 2022 Academy of Marketing Conference |
|---|---|
| Country/Territory | United Kingdom |
| City | Huddersfield |
| Period | 5/07/22 → 7/07/22 |
| Internet address |
Keywords
- visual information
- ethnic restaurants
- food ordering apps (FDAs)
- online trust