The role of visual information in ethnic restaurant patronage on food ordering apps (FDAs)

Rong Li; Michel  Laroche; Zhen  Zhang

The role of visual information in ethnic restaurant patronage on food ordering apps (FDAs)

Rong Li^*, Michel Laroche, Zhen Zhang

^*Corresponding author for this work

Research output: Contribution to conference › Paper › peer-review

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Abstract

Food ordering apps (FDAs) have gained popularity in recent years due to the changing lifestyle and mobile technology transformation. Particularly during the COVID-19 pandemic, more consumers used FDAs to order their food. This research examines how visual information, such as the food pictures featured on the menu of an ethnic restaurant on FDAs, affects restaurant patronage. The findings show that visual information leads to higher patronage through online trust and consumer attitudes towards the restaurant.

Original language	English
Publication status	Published - 5 Jul 2022
Event	2022 Academy of Marketing Conference: Marketing: The Fabric of Life - University of Huddersfield, Huddersfield, United Kingdom Duration: 5 Jul 2022 → 7 Jul 2022 https://www.academyofmarketing.org/conference/conference-2022/

Conference

Conference	2022 Academy of Marketing Conference
Country/Territory	United Kingdom
City	Huddersfield
Period	5/07/22 → 7/07/22
Internet address	https://www.academyofmarketing.org/conference/conference-2022/

Keywords

visual information
ethnic restaurants
food ordering apps (FDAs)
online trust

Access to Document

2022 04 06 Li et al Role acceptedAccepted author manuscript, 137 KB

Cite this

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abstract = "Food ordering apps (FDAs) have gained popularity in recent years due to the changing lifestyle and mobile technology transformation. Particularly during the COVID-19 pandemic, more consumers used FDAs to order their food. This research examines how visual information, such as the food pictures featured on the menu of an ethnic restaurant on FDAs, affects restaurant patronage. The findings show that visual information leads to higher patronage through online trust and consumer attitudes towards the restaurant. ",

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T1 - The role of visual information in ethnic restaurant patronage on food ordering apps (FDAs)

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AU - Laroche, Michel

AU - Zhang, Zhen

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N2 - Food ordering apps (FDAs) have gained popularity in recent years due to the changing lifestyle and mobile technology transformation. Particularly during the COVID-19 pandemic, more consumers used FDAs to order their food. This research examines how visual information, such as the food pictures featured on the menu of an ethnic restaurant on FDAs, affects restaurant patronage. The findings show that visual information leads to higher patronage through online trust and consumer attitudes towards the restaurant.

AB - Food ordering apps (FDAs) have gained popularity in recent years due to the changing lifestyle and mobile technology transformation. Particularly during the COVID-19 pandemic, more consumers used FDAs to order their food. This research examines how visual information, such as the food pictures featured on the menu of an ethnic restaurant on FDAs, affects restaurant patronage. The findings show that visual information leads to higher patronage through online trust and consumer attitudes towards the restaurant.

KW - visual information

KW - ethnic restaurants

KW - food ordering apps (FDAs)

KW - online trust

UR - https://www.academyofmarketing.org/conference/conference-2022/

UR - https://virtual.oxfordabstracts.com/#/event/2789/program?session=46674&s=643

M3 - Paper

T2 - 2022 Academy of Marketing Conference

Y2 - 5 July 2022 through 7 July 2022

ER -

The role of visual information in ethnic restaurant patronage on food ordering apps (FDAs)

Abstract

Conference

Keywords

Access to Document

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