Abstract
Research about the role of male and female Muslim entrepreneurs in the digital marketing is a new nascent. Although, entrepreneurs are known to contribute in economy growth globally. This paper aims to investigate the role of both male and female Muslim entrepreneurs towards the employment of digital marketing strategies in the UK. Opportunity-based theory of entrepreneurship reviewed to provide the conceptual framework for this research paper. A mix-method approach for this study is used, the researcher will analyse the empirical evidence of both genders from 40-50 male and female Muslim entrepreneurs by interviewing and online surveying how they are employing digital marketing strategies for their food business in the UK. Preliminary findings are not presented yet, as it is development stage of the paper.
| Original language | English |
|---|---|
| Title of host publication | British Academy of Management Annual Conference 2018 : Driving Productivity in Uncertain and Challenging Times |
| Publisher | British Academy of Management |
| Pages | 1-12 |
| Number of pages | 12 |
| Edition | 2018 |
| ISBN (Electronic) | 9780995641310 |
| Publication status | Published - 4 Sept 2018 |
| Event | British Academy of Management Annual Conference 2018 : Driving Productivity in Uncertain and Challenging Times - Bristol Business School, University of the West of England, Bristol, United Kingdom Duration: 4 Sept 2018 → 6 Sept 2018 https://www.bam.ac.uk/civicrm/event/info?id=3337 (Conference website) |
Conference
| Conference | British Academy of Management Annual Conference 2018 |
|---|---|
| Abbreviated title | BAM2018 |
| Country/Territory | United Kingdom |
| City | Bristol |
| Period | 4/09/18 → 6/09/18 |
| Internet address |
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Keywords
- Gender
- entrepreneurship
- male/female entrepreneurs
- Muslim Entrepreneurs
- social media marketing