The role of both genders male and female muslim entrepreneurships in the digital marketing

Mudassar Sohail*, Pravin Balaraman

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

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Abstract

Research about the role of male and female Muslim entrepreneurs in the digital marketing is a new nascent. Although, entrepreneurs are known to contribute in economy growth globally. This paper aims to investigate the role of both male and female Muslim entrepreneurs towards the employment of digital marketing strategies in the UK. Opportunity-based theory of entrepreneurship reviewed to provide the conceptual framework for this research paper. A mix-method approach for this study is used, the researcher will analyse the empirical evidence of both genders from 40-50 male and female Muslim entrepreneurs by interviewing and online surveying how they are employing digital marketing strategies for their food business in the UK. Preliminary findings are not presented yet, as it is development stage of the paper.
Original languageEnglish
Title of host publication British Academy of Management Annual Conference 2018 : Driving Productivity in Uncertain and Challenging Times
PublisherBritish Academy of Management
Pages1-12
Number of pages12
Edition2018
ISBN (Electronic)9780995641310
Publication statusPublished - 4 Sep 2018
EventBritish Academy of Management Annual Conference 2018 : Driving Productivity in Uncertain and Challenging Times - Bristol Business School, University of the West of England, Bristol, United Kingdom
Duration: 4 Sep 20186 Sep 2018
https://www.bam.ac.uk/civicrm/event/info?id=3337 (Conference website)

Conference

ConferenceBritish Academy of Management Annual Conference 2018
Abbreviated titleBAM2018
Country/TerritoryUnited Kingdom
CityBristol
Period4/09/186/09/18
Internet address

Keywords

  • Gender
  • entrepreneurship
  • male/female entrepreneurs
  • Muslim Entrepreneurs
  • social media marketing

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