The role of B2B and B2C communications in enabling access based fashion business models

Karina McGowan; Eileen Conlan; Danielle Moran

The role of B2B and B2C communications in enabling access based fashion business models

Karina McGowan^*
, Eileen Conlan
, Danielle Moran

^*Corresponding author for this work

School of Business and Creative Industries

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

55 Downloads (Pure)

Original language	English
Title of host publication	Academy of Marketing Conference 2022, Marketing: The Fabric of Life
Subtitle of host publication	Consumer-Brand Power Dynamics and Collective Wellbeing
Publisher	Academy of Marketing
Publication status	Published - 5 Jul 2022
Event	2022 Academy of Marketing Conference: Marketing: The Fabric of Life - University of Huddersfield, Huddersfield, United Kingdom Duration: 5 Jul 2022 → 7 Jul 2022 https://www.academyofmarketing.org/conference/conference-2022/

Conference

Conference	2022 Academy of Marketing Conference
Country/Territory	United Kingdom
City	Huddersfield
Period	5/07/22 → 7/07/22
Internet address	https://www.academyofmarketing.org/conference/conference-2022/

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 12 Responsible Consumption and Production

Access to Document

2022 04 04 McGowan et al B2B acceptedAccepted author manuscript, 127 KB
2022 04 04 McGowan et al B2B powerpointFinal published version, 229 KB

Cite this

@inproceedings{b55b738a71b94518b55954ccf269f3db,

title = "The role of B2B and B2C communications in enabling access based fashion business models",

author = "Karina McGowan and Eileen Conlan and Danielle Moran",

year = "2022",

month = jul,

day = "5",

language = "English",

booktitle = "Academy of Marketing Conference 2022, Marketing: The Fabric of Life",

publisher = "Academy of Marketing",

address = "United Kingdom",

note = "2022 Academy of Marketing Conference : Marketing: The Fabric of Life ; Conference date: 05-07-2022 Through 07-07-2022",

url = "https://www.academyofmarketing.org/conference/conference-2022/",

}

The role of B2B and B2C communications in enabling access based fashion business models. / McGowan, Karina ; Conlan, Eileen; Moran, Danielle.
Academy of Marketing Conference 2022, Marketing: The Fabric of Life: Consumer-Brand Power Dynamics and Collective Wellbeing. Academy of Marketing, 2022.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - The role of B2B and B2C communications in enabling access based fashion business models

AU - McGowan, Karina

AU - Conlan, Eileen

AU - Moran, Danielle

PY - 2022/7/5

Y1 - 2022/7/5

UR - https://www.academyofmarketing.org/conference/conference-2022/

UR - https://virtual.oxfordabstracts.com/#/event/2789/submission/265

M3 - Conference contribution

BT - Academy of Marketing Conference 2022, Marketing: The Fabric of Life

PB - Academy of Marketing

T2 - 2022 Academy of Marketing Conference

Y2 - 5 July 2022 through 7 July 2022

ER -

The role of B2B and B2C communications in enabling access based fashion business models

Conference

UN SDGs

Access to Document

Other files and links

Cite this