The role of B2B and B2C communications in enabling access based fashion business models

Karina McGowan*, Eileen Conlan, Danielle Moran

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

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Original languageEnglish
Title of host publicationAcademy of Marketing Conference 2022, Marketing: The Fabric of Life
Subtitle of host publicationConsumer-Brand Power Dynamics and Collective Wellbeing
PublisherAcademy of Marketing
Publication statusPublished - 5 Jul 2022
Event2022 Academy of Marketing Conference: Marketing: The Fabric of Life - University of Huddersfield, Huddersfield, United Kingdom
Duration: 5 Jul 20227 Jul 2022


Conference2022 Academy of Marketing Conference
Country/TerritoryUnited Kingdom
Internet address

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