The role of B2B and B2C communications in enabling access based fashion business models

Karina McGowan; Eileen Conlan; Danielle Moran

The role of B2B and B2C communications in enabling access based fashion business models

Karina McGowan^*, Eileen Conlan, Danielle Moran

^*Corresponding author for this work

School of Business and Creative Industries

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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Original language	English
Title of host publication	Academy of Marketing Conference 2022, Marketing: The Fabric of Life
Subtitle of host publication	Consumer-Brand Power Dynamics and Collective Wellbeing
Publisher	Academy of Marketing
Publication status	Published - 5 Jul 2022
Event	2022 Academy of Marketing Conference: Marketing: The Fabric of Life - University of Huddersfield, Huddersfield, United Kingdom Duration: 5 Jul 2022 → 7 Jul 2022 https://www.academyofmarketing.org/conference/conference-2022/

Conference

Conference	2022 Academy of Marketing Conference
Country/Territory	United Kingdom
City	Huddersfield
Period	5/07/22 → 7/07/22
Internet address	https://www.academyofmarketing.org/conference/conference-2022/

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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2022 04 04 McGowan et al B2B acceptedAccepted author manuscript, 127 KB
2022 04 04 McGowan et al B2B powerpointFinal published version, 229 KB

Cite this

@inproceedings{b55b738a71b94518b55954ccf269f3db,

title = "The role of B2B and B2C communications in enabling access based fashion business models",

author = "Karina McGowan and Eileen Conlan and Danielle Moran",

year = "2022",

month = jul,

day = "5",

language = "English",

booktitle = "Academy of Marketing Conference 2022, Marketing: The Fabric of Life",

publisher = "Academy of Marketing",

address = "United Kingdom",

note = "2022 Academy of Marketing Conference : Marketing: The Fabric of Life ; Conference date: 05-07-2022 Through 07-07-2022",

url = "https://www.academyofmarketing.org/conference/conference-2022/",

}

The role of B2B and B2C communications in enabling access based fashion business models. / McGowan, Karina ; Conlan, Eileen; Moran, Danielle.
Academy of Marketing Conference 2022, Marketing: The Fabric of Life: Consumer-Brand Power Dynamics and Collective Wellbeing. Academy of Marketing, 2022.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - The role of B2B and B2C communications in enabling access based fashion business models

AU - McGowan, Karina

AU - Conlan, Eileen

AU - Moran, Danielle

PY - 2022/7/5

Y1 - 2022/7/5

UR - https://www.academyofmarketing.org/conference/conference-2022/

UR - https://virtual.oxfordabstracts.com/#/event/2789/submission/265

M3 - Conference contribution

BT - Academy of Marketing Conference 2022, Marketing: The Fabric of Life

PB - Academy of Marketing

T2 - 2022 Academy of Marketing Conference

Y2 - 5 July 2022 through 7 July 2022

ER -

The role of B2B and B2C communications in enabling access based fashion business models

Conference

UN SDGs

Access to Document

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Cite this