The road less travelled: Country Road’s venture into global markets

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Cases in Strategy and Management
Editors	Leanne Cutcher, Nicholas Wailes
Place of Publication	Sydney
Publisher	McGraw-Hill Education
Chapter	3
ISBN (Print)	0074716190, 9780074716199
Publication status	Published - 16 May 2006
Externally published	Yes

Cite this

@inbook{a8476169f87d44e4bdc808ae9c91610d,

title = "The road less travelled: Country Road{\textquoteright}s venture into global markets",

author = "Melissa Kerr and Troy Sarina",

year = "2006",

month = may,

day = "16",

language = "English",

isbn = "0074716190",

editor = "Cutcher, \{Leanne \} and Nicholas Wailes",

booktitle = "Cases in Strategy and Management",

publisher = "McGraw-Hill Education",

}