The road less travelled: Country Road’s venture into global markets

Melissa Kerr, Troy Sarina

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationCases in Strategy and Management
EditorsLeanne Cutcher, Nicholas Wailes
Place of PublicationSydney
PublisherMcGraw-Hill Education
ISBN (Print)0074716190, 9780074716199
Publication statusPublished - 16 May 2006
Externally publishedYes

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