The rise of sports club media in Scotland: implications for ethics teaching

Scottish football has an intrinsic tie into national identity, whether it be the Tartan Army (fans of the national team), the struggles of the national team or the highs and lows of the country’s clubs in European competitions. Coupled to this has been the crucial role of both print journalism and broadcasting in the coverage of the game. In this new post-pandemic era, in-house club media and fan-run content creators have come to dominate across video, social and audio outputs creating more Scottish football content but also creating new ethical dilemmas for those in journalism education.