The normalisation of enterprising education: transatlantic reflections of approach and rhetoric between distinct institutions

The advancing and entrenching of many forms of entrepreneurship and enterprising education, within higher education institutions, is instrumental in the development of entrepreneurship, industry, and the regeneration of society as a whole. However, this development is subject to the resources, capability, and ongoing support available. Inspired by a recent visit to the United States of America by a group of academics, this paper compares two distinct cases of this offering as witnessed through reflective investigation. The findings documented within this paper highlight the issues of programme and institutional focus, the resource effectiveness of different universities, and the levels of educational experiences across continents. In further strengthening this form of education, this paper uniquely presents phases of normalisation for enterprising education, which attempts to address issues of educational environment, approach, rhetoric, and engagement.