Abstract
Through a rich empirical study of market relations in Nigeria, this paper deals with the role of norms and the development of trust in contexts with weak formal institutions. The analysis reveals that the way norms and trust are articulated varies across contexts and the entrepreneurs' attempts to facilitate market relations draws on the logics of cultural institutions. The study contributes to international entrepreneurship by arguing that specific cultural mechanisms are useful in enhancing SME internationalisation within an emerging economy context.
Original language | English |
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Title of host publication | 35th British Academy of Management Annual Conference Proceeedings |
Subtitle of host publication | Recovering from Covid: Responsible Management and Reshaping the Economy |
Place of Publication | Lancaster |
Publisher | British Academy of Management |
ISBN (Print) | 9780995641341 |
Publication status | Published - 31 Aug 2021 |
Event | British Academy of Management Conference 2021 - Online Duration: 31 Aug 2021 → 3 Sept 2021 https://www.bam.ac.uk/events-landing/conference.html |
Conference
Conference | British Academy of Management Conference 2021 |
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Abbreviated title | BAM2021 |
Period | 31/08/21 → 3/09/21 |
Internet address |