The nature of social relations: exploring norms, trust and market relations in SME internationalisation

Kingsley Obi Omeihe*, Ibiyemi Omeihe

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

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Through a rich empirical study of market relations in Nigeria, this paper deals with the role of norms and the development of trust in contexts with weak formal institutions. The analysis reveals that the way norms and trust are articulated varies across contexts and the entrepreneurs' attempts to facilitate market relations draws on the logics of cultural institutions. The study contributes to international entrepreneurship by arguing that specific cultural mechanisms are useful in enhancing SME internationalisation within an emerging economy context.
Original languageEnglish
Title of host publication35th British Academy of Management Annual Conference Proceeedings
Subtitle of host publicationRecovering from Covid: Responsible Management and Reshaping the Economy
Place of PublicationLancaster
PublisherBritish Academy of Management
ISBN (Print)9780995641341
Publication statusPublished - 31 Aug 2021
EventBritish Academy of Management Conference 2021 - Online
Duration: 31 Aug 20213 Sept 2021


ConferenceBritish Academy of Management Conference 2021
Abbreviated titleBAM2021
Internet address


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