The moderating impact of product classification on the relationship between online trust, satisfaction, and repurchase intention

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationEncyclopedia of E-Commerce Development, Implementation, and Management
EditorsIn Lee
PublisherIGI Global Scientific Publishing
Pages1674-1692
Number of pages19
ISBN (Electronic)9781466697881
ISBN (Print)9781466697874, 1466697873
DOIs
Publication statusPublished - 31 Mar 2016
Externally publishedYes

Keywords

  • satisfaction/dissatisfaction
  • retailing
  • repurchase intention
  • e-commerce
  • trust
  • online shopping
  • buyer intention

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