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The impact of XR and AI on consumer adaptation and retail transformation in the UK

  • Sunaina Chaudhary
  • , Leonardo Mataruna-Dos-Santos
  • , Bernard Boateng
  • , Nasir Iqbal
  • , Rommel Sergio
  • , Arfeen Shah*
  • *Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contribution

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