The impact of XR and AI on consumer adaptation and retail transformation in the UK

Sunaina Chaudhary*, Leonardo Mataruna-Dos-Santos, Bernard Boateng, Nasir Iqbal, Rommel Sergio, Arfeen Shah

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contribution

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Social Sciences

Economics, Econometrics and Finance