Abstract
We live in a multi-channel TV world with tremendous choice and competition! Gone are the days when Executive Producers wrote ideas on the back of cigarette packets and made pitches over lunch with the (add broadcaster from a choice of four channels) commissioner. Today, legions of TV development teams are dedicated to finding ‘the next big thing’. Millions are spent on TV development each year; TV production companies cannot exist without them. The trouble is that as many as 95% of ideas never see the light of day. It’s a tricky balancing act for TV production companies to spend enough money to get the return and ride the risk when the development pot runs dry. With the emergence of AI and ChatGPT, what challenges lie ahead for TV development teams and what is in store for the future of TV development in an increasingly competitive multiplatform media landscape?
| Original language | English |
|---|---|
| Pages | 39-39 |
| Number of pages | 1 |
| Publication status | Published - 4 Sept 2023 |
| Event | Media, Communication and Cultural Studies Association Conference 2023: Connected Futures? - Glasgow Caledonian University, Glasgow , United Kingdom Duration: 4 Sept 2023 → 6 Sept 2023 https://www.gcu.ac.uk/aboutgcu/academicschools/gsbs/aboutus/departments/mediajournalism/MECCSA2023 https://www.meccsa.org.uk/events/previous-conferences/ |
Conference
| Conference | Media, Communication and Cultural Studies Association Conference 2023 |
|---|---|
| Abbreviated title | MeCCSA Conference 2023 |
| Country/Territory | United Kingdom |
| City | Glasgow |
| Period | 4/09/23 → 6/09/23 |
| Internet address |
Keywords
- television
- television production
- MeCCSA