| Original language | English |
|---|---|
| Title of host publication | Strategic Marketing in Fragile Economic Conditions |
| Editors | Irene Samanta |
| Publisher | Idea Group Inc |
| Pages | 248-265 |
| Number of pages | 18 |
| ISBN (Electronic) | 9781466662339 |
| ISBN (Print) | 9781466662322 |
| Publication status | Published - 1 Jun 2014 |
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