Original language | English |
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Title of host publication | Strategic Marketing in Fragile Economic Conditions |
Editors | Irene Samanta |
Publisher | Idea Group Inc |
Pages | 248-265 |
Number of pages | 18 |
ISBN (Electronic) | 9781466662339 |
ISBN (Print) | 9781466662322 |
Publication status | Published - 1 Jun 2014 |
The effect of e-business in B2B relationships
Irene Samanta, Nondas Pitticas
Research output: Chapter in Book/Report/Conference proceeding › Chapter