The effect of e-business in B2B relationships

Irene Samanta, Nondas Pitticas

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationStrategic Marketing in Fragile Economic Conditions
EditorsIrene Samanta
PublisherIdea Group Inc
Pages248-265
Number of pages18
ISBN (Electronic)9781466662339
ISBN (Print)9781466662322
Publication statusPublished - 1 Jun 2014

Cite this

Samanta, I., & Pitticas, N. (2014). The effect of e-business in B2B relationships. In I. Samanta (Ed.), Strategic Marketing in Fragile Economic Conditions (pp. 248-265). Idea Group Inc. https://www.igi-global.com/book/strategic-marketing-fragile-economic-conditions/102236