The corporate social responsibility of accounting firms: a comparison study between China and South Africa

Tasneem Joosub, Michael Xin Guo

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

This ongoing research attempts to investigate how differently major accounting firms (the Big Four) develop their corporate social responsibility (CSR) strategy in two emerging markets – China and South Africa. To date eight in-depth interviews were conducted with partners and senior managers who took the lead in CSR activities in their firm. Four themes were identified which the authors labelled: (i) historic origins; (ii) strategy; (iii) motivating factors; and (iv) emerging agendas and conflicts. Findings are summarized and directions for
future research are discussed.
Original languageEnglish
Title of host publicationProceedings of the British Academy of Management (BAM2015) Conference
Subtitle of host publicationThe Value of Pluralism in Advancing Management Research, Education and Practice, University of Portsmouth, 8-10 September 2015
PublisherBritish Academy of Management
Number of pages9
ISBN (Print)9780954960889
Publication statusPublished - 2015
Event29th Annual British Academy of Management Conference: The Value of Pluralism in Advancing Management Research, Education and Practice - University of Portsmouth, Portsmouth, United Kingdom
Duration: 8 Sep 201510 Sep 2015
https://www.bam.ac.uk/civicrm/event/info?id=2886 (Conference website)

Conference

Conference29th Annual British Academy of Management Conference
Abbreviated titleBAM2015
Country/TerritoryUnited Kingdom
CityPortsmouth
Period8/09/1510/09/15
Internet address

Keywords

  • Accounting Firms
  • Big Four
  • Corporate Social Responsibility
  • China
  • South Africa
  • Interviews

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