Abstract
This ongoing research attempts to investigate how differently major accounting firms (the Big Four) develop their corporate social responsibility (CSR) strategy in two emerging markets – China and South Africa. To date eight in-depth interviews were conducted with partners and senior managers who took the lead in CSR activities in their firm. Four themes were identified which the authors labelled: (i) historic origins; (ii) strategy; (iii) motivating factors; and (iv) emerging agendas and conflicts. Findings are summarized and directions for
future research are discussed.
future research are discussed.
Original language | English |
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Title of host publication | Proceedings of the British Academy of Management (BAM2015) Conference |
Subtitle of host publication | The Value of Pluralism in Advancing Management Research, Education and Practice, University of Portsmouth, 8-10 September 2015 |
Publisher | British Academy of Management |
Number of pages | 9 |
ISBN (Print) | 9780954960889 |
Publication status | Published - 2015 |
Event | 29th Annual British Academy of Management Conference: The Value of Pluralism in Advancing Management Research, Education and Practice - University of Portsmouth, Portsmouth, United Kingdom Duration: 8 Sept 2015 → 10 Sept 2015 https://www.bam.ac.uk/civicrm/event/info?id=2886 (Conference website) |
Conference
Conference | 29th Annual British Academy of Management Conference |
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Abbreviated title | BAM2015 |
Country/Territory | United Kingdom |
City | Portsmouth |
Period | 8/09/15 → 10/09/15 |
Internet address |
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Keywords
- Accounting Firms
- Big Four
- Corporate Social Responsibility
- China
- South Africa
- Interviews