The changing role of marketing in local authority museums

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Hospitality, Tourism and Leisure Management
Subtitle of host publication	Issues in Strategy and Culture
Editors	Malcolm Foley
Publisher	Cengage Learning (EMEA) Ltd
ISBN (Electronic)	978-0304332397
ISBN (Print)	0304332399
Publication status	Published - 23 Oct 1997
Externally published	Yes

Cite this

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title = "The changing role of marketing in local authority museums",

author = "Gayle McPherson",

year = "1997",

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editor = "Malcolm Foley",

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address = "United Kingdom",

}

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