The changing role of marketing in local authority museums

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationHospitality, Tourism and Leisure Management
Subtitle of host publicationIssues in Strategy and Culture
EditorsMalcolm Foley
PublisherCengage Learning (EMEA) Ltd
ISBN (Electronic)978-0304332397
ISBN (Print)0304332399
Publication statusPublished - 23 Oct 1997
Externally publishedYes

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