The changing role of marketing in local authority museums

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationHospitality, Tourism and Leisure Management
Subtitle of host publicationIssues in Strategy and Culture
EditorsMalcolm Foley
PublisherCengage Learning (EMEA) Ltd
ISBN (Electronic)978-0304332397
ISBN (Print)0304332399
Publication statusPublished - 23 Oct 1997
Externally publishedYes

Cite this

McPherson, G. (1997). The changing role of marketing in local authority museums. In M. Foley (Ed.), Hospitality, Tourism and Leisure Management: Issues in Strategy and Culture Cengage Learning (EMEA) Ltd.
McPherson, Gayle. / The changing role of marketing in local authority museums. Hospitality, Tourism and Leisure Management: Issues in Strategy and Culture. editor / Malcolm Foley. Cengage Learning (EMEA) Ltd, 1997.
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McPherson, G 1997, The changing role of marketing in local authority museums. in M Foley (ed.), Hospitality, Tourism and Leisure Management: Issues in Strategy and Culture. Cengage Learning (EMEA) Ltd.

The changing role of marketing in local authority museums. / McPherson, Gayle.

Hospitality, Tourism and Leisure Management: Issues in Strategy and Culture. ed. / Malcolm Foley. Cengage Learning (EMEA) Ltd, 1997.

Research output: Chapter in Book/Report/Conference proceedingChapter

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BT - Hospitality, Tourism and Leisure Management

A2 - Foley, Malcolm

PB - Cengage Learning (EMEA) Ltd

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McPherson G. The changing role of marketing in local authority museums. In Foley M, editor, Hospitality, Tourism and Leisure Management: Issues in Strategy and Culture. Cengage Learning (EMEA) Ltd. 1997