The changing role of marketing in local authority museums

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationHospitality, Tourism and Leisure Management
Subtitle of host publicationIssues in Strategy and Culture
EditorsMalcolm Foley
PublisherCengage Learning (EMEA) Ltd
ISBN (Electronic)978-0304332397
ISBN (Print)0304332399
Publication statusPublished - 23 Oct 1997
Externally publishedYes

Cite this

McPherson, G. (1997). The changing role of marketing in local authority museums. In M. Foley (Ed.), Hospitality, Tourism and Leisure Management: Issues in Strategy and Culture Cengage Learning (EMEA) Ltd.