The brand in music: entrepreneurship, emotion and engagement

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationMusic Entrepreneurship
EditorsAllan Dumbreck, Gayle McPherson
PublisherBloomsbury Publishing plc
ISBN (Print)9781472530974
Publication statusPublished - 17 Dec 2015

Cite this

Frew, M., & McPherson, G. (2015). The brand in music: entrepreneurship, emotion and engagement. In A. Dumbreck, & G. McPherson (Eds.), Music Entrepreneurship Bloomsbury Publishing plc.
Frew, Matthew ; McPherson, Gayle. / The brand in music : entrepreneurship, emotion and engagement. Music Entrepreneurship. editor / Allan Dumbreck ; Gayle McPherson. Bloomsbury Publishing plc, 2015.
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isbn = "9781472530974",
editor = "Allan Dumbreck and Gayle McPherson",
booktitle = "Music Entrepreneurship",
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Frew, M & McPherson, G 2015, The brand in music: entrepreneurship, emotion and engagement. in A Dumbreck & G McPherson (eds), Music Entrepreneurship. Bloomsbury Publishing plc.

The brand in music : entrepreneurship, emotion and engagement. / Frew, Matthew; McPherson, Gayle.

Music Entrepreneurship. ed. / Allan Dumbreck; Gayle McPherson. Bloomsbury Publishing plc, 2015.

Research output: Chapter in Book/Report/Conference proceedingChapter

TY - CHAP

T1 - The brand in music

T2 - entrepreneurship, emotion and engagement

AU - Frew, Matthew

AU - McPherson, Gayle

PY - 2015/12/17

Y1 - 2015/12/17

M3 - Chapter

SN - 9781472530974

BT - Music Entrepreneurship

A2 - Dumbreck, Allan

A2 - McPherson, Gayle

PB - Bloomsbury Publishing plc

ER -

Frew M, McPherson G. The brand in music: entrepreneurship, emotion and engagement. In Dumbreck A, McPherson G, editors, Music Entrepreneurship. Bloomsbury Publishing plc. 2015