TY - JOUR
T1 - The antecedents and consequences of commitment in bank–corporate relationships
T2 - evidence from the Chinese banking market
AU - Guo, Xin
AU - Duff, Angus
AU - Hair, Mario
PY - 2010
Y1 - 2010
N2 - This study draws on the exchange relationships literature to create a model of what motivates corporate customers to continue their relationships with their primary banking services providers. The study reports the results of a questionnaire survey administered to financial managers (N = 259) in China. Results provide evidence for the existence of a number of antecedents and consequences of commitment in bank–corporate relationships. Notably, service quality is found to be a significant antecedent of affective commitment, which in turn leads to cooperation and continuance intentions. Implications for bank management are discussed along with avenues for future research.
AB - This study draws on the exchange relationships literature to create a model of what motivates corporate customers to continue their relationships with their primary banking services providers. The study reports the results of a questionnaire survey administered to financial managers (N = 259) in China. Results provide evidence for the existence of a number of antecedents and consequences of commitment in bank–corporate relationships. Notably, service quality is found to be a significant antecedent of affective commitment, which in turn leads to cooperation and continuance intentions. Implications for bank management are discussed along with avenues for future research.
U2 - 10.1080/13602380903080357
DO - 10.1080/13602380903080357
M3 - Article
SN - 1743-792X
VL - 16
SP - 395
EP - 416
JO - Asia Pacific Business Review
JF - Asia Pacific Business Review
IS - 3
ER -