The antecedents and consequences of commitment in bank–corporate relationships: evidence from the Chinese banking market

Xin Guo, Angus Duff, Mario Hair

Research output: Contribution to journalArticle

Abstract

This study draws on the exchange relationships literature to create a model of what motivates corporate customers to continue their relationships with their primary banking services providers. The study reports the results of a questionnaire survey administered to financial managers (N = 259) in China. Results provide evidence for the existence of a number of antecedents and consequences of commitment in bank–corporate relationships. Notably, service quality is found to be a significant antecedent of affective commitment, which in turn leads to cooperation and continuance intentions. Implications for bank management are discussed along with avenues for future research.
Original languageEnglish
Pages (from-to)395-416
Number of pages22
JournalAsia Pacific Business Review
Volume16
Issue number3
DOIs
Publication statusPublished - 2010

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Banking
Questionnaire survey
Managers
Banking services
Affective commitment
Service provider
Exchange relationships
Service quality
China
Bank management

Cite this

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title = "The antecedents and consequences of commitment in bank–corporate relationships: evidence from the Chinese banking market",
abstract = "This study draws on the exchange relationships literature to create a model of what motivates corporate customers to continue their relationships with their primary banking services providers. The study reports the results of a questionnaire survey administered to financial managers (N = 259) in China. Results provide evidence for the existence of a number of antecedents and consequences of commitment in bank–corporate relationships. Notably, service quality is found to be a significant antecedent of affective commitment, which in turn leads to cooperation and continuance intentions. Implications for bank management are discussed along with avenues for future research.",
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AB - This study draws on the exchange relationships literature to create a model of what motivates corporate customers to continue their relationships with their primary banking services providers. The study reports the results of a questionnaire survey administered to financial managers (N = 259) in China. Results provide evidence for the existence of a number of antecedents and consequences of commitment in bank–corporate relationships. Notably, service quality is found to be a significant antecedent of affective commitment, which in turn leads to cooperation and continuance intentions. Implications for bank management are discussed along with avenues for future research.

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