Telling business stories as fellowship-tales

Robert A Smith, Helle Neergaard

Research output: Contribution to journalArticle

3 Citations (Scopus)

Abstract

This paper aims to explore the “Fellowship-Tale” as an alternative tale type for narrating entrepreneur stories. The authors illustrate this by telling the Pilgrim business story. It is common for the deeds of men who founded businesses to be narrated as heroic entrepreneur stories. Such fairy tales are dominant narratives in Western culture but do not resonate with everyone, particularly women. Consequentially, many businesswomen do not engage in the rhetoric of enterprise.
Original languageUndefined/Unknown
Pages (from-to)232-252
Number of pages21
JournalInternational Journal of Gender and Entrepreneurship
Volume7
Issue number2
Publication statusPublished - 2015

Keywords

  • Entrepreneurial narrative
  • Fairy tale
  • Fellowship-tales
  • Semiotics

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