This paper aims to explore the “Fellowship-Tale” as an alternative tale type for narrating entrepreneur stories. The authors illustrate this by telling the Pilgrim business story. It is common for the deeds of men who founded businesses to be narrated as heroic entrepreneur stories. Such fairy tales are dominant narratives in Western culture but do not resonate with everyone, particularly women. Consequentially, many businesswomen do not engage in the rhetoric of enterprise.
|Number of pages||21|
|Journal||International Journal of Gender and Entrepreneurship|
|Publication status||Published - 2015|
- Entrepreneurial narrative
- Fairy tale