Technological turbulence and greening of team creativity, product innovation, and human resource management: implications for sustainability

Given the overwhelming increase in technological advancements and global warming concerns, our study attempts to investigate the predictive powers of green human resource management (GHRM) bundles and green team creativity on green product innovation. Additionally, we examine the roles of technological turbulence and environmental dynamic capability. We have administered a cross-sectional (time lag) survey design with 229 respondents from 31 manufacturing organisations in Malaysia and employed the partial least square path modelling (SmartPLS3) for data analysis. Results indicate that technological turbulence, green recruitment and selection and green training, involvement and development are positive predictors of green team creativity. Green performance and compensation negatively predict green team creativity. While green team creativity positively predicts green product innovation, environmental dynamic capability negatively predicts green product innovation. Technological turbulence reinforces the positive impact of green recruitment and selection on green team creativity and dampens the positive impact of green training, involvement and development on green team creativity. Furthermore, green team creativity is a complementary and competitive mediator. By simultaneously investigating the predictive powers of technological turbulence, green team creativity and environmental dynamic capability in our study, we offer novel insights that extend traditional HRM conceptualisations to reflect a more environmentally sustainable GHRM framework. Policy implications and future directions are also discussed.