Task-technology fit and technology acceptance models applicability to e-tourism

Abel Usoro, Seun Shoyelu, Matthew Kuofie

Research output: Contribution to journalArticlepeer-review


The Internet as an information and business tool has revolutionized the way modern business
is being conducted. In tourism, it has led to the emergence of the fast growing and revenuespinning
tourism e-commerce. The patronage of the consumer tourism e-commerce applications
is confronted with challenges which include lack of full understanding of why and what
motivate the user to use the applications. This is in the backdrop of the reduction in the expected
number of online shoppers. The TAM and TTF have been used over the decades to
predicts and explain the user acceptance and utilization of information technology. While the
two different models have been shown repeatedly to offer significant explanatory power
Original languageUndefined/Unknown
Pages (from-to)1
Number of pages1
JournalJournal of Economic Development, Management, IT, Finance and Marketing
Issue number1
Publication statusPublished - 2010

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