Abstract
The Internet as an information and business tool has revolutionized the way modern business
is being conducted. In tourism, it has led to the emergence of the fast growing and revenuespinning
tourism e-commerce. The patronage of the consumer tourism e-commerce applications
is confronted with challenges which include lack of full understanding of why and what
motivate the user to use the applications. This is in the backdrop of the reduction in the expected
number of online shoppers. The TAM and TTF have been used over the decades to
predicts and explain the user acceptance and utilization of information technology. While the
two different models have been shown repeatedly to offer significant explanatory power
is being conducted. In tourism, it has led to the emergence of the fast growing and revenuespinning
tourism e-commerce. The patronage of the consumer tourism e-commerce applications
is confronted with challenges which include lack of full understanding of why and what
motivate the user to use the applications. This is in the backdrop of the reduction in the expected
number of online shoppers. The TAM and TTF have been used over the decades to
predicts and explain the user acceptance and utilization of information technology. While the
two different models have been shown repeatedly to offer significant explanatory power
| Original language | Undefined/Unknown |
|---|---|
| Pages (from-to) | 1 |
| Number of pages | 1 |
| Journal | Journal of Economic Development, Management, IT, Finance and Marketing |
| Volume | 2 |
| Issue number | 1 |
| Publication status | Published - 2010 |