In the battle of narratives to give meaning to the international system in the twenty-first century, emerging powers are actively engaged. In particular, the BRICS group, comprising Brazil, Russia, India, China and South Africa, have advanced their claim to reconstitute international affairs to make it more just and fair. What if their narratives about the international system effectively contest narratives constituting the Liberal World Order? For understanding the battle more profoundly, this study examines the strategic narratives of the BRICS. A documentary methodology was employed to elicit themes and narratives in BRICS joint communiqués of 2009 to 2016 for the identification of its strategic narratives. I have identified a system narrative of global recovery, an identity narrative of inclusive participation and an issue narrative of infrastructural development. A narrative grammar was used to relate BRICS strategic narratives with their narrative environment of symbolic, institutional and material practices. Due to a partial compliance with the narrative grammatical rules, the BRICS group may not effectively influence and gain public support.