Sports entertainment: toward a high concept of professional wrestling

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This chapter correlates World Wrestling Entertainment’s (WWE) dominant form of professional wrestling, sports entertainment, with Justin Wyatt’s notion of high concept Hollywood filmmaking, to propose sports entertainment as a high concept of professional wrestling. Through a multi-modal qualitative discourse analysis of historic and contemporary professional wrestling artefacts, the chapter demonstrates how aesthetic and stylistic convergence, organised around the marketing of consumer products, directly shapes the function and form of WWE pay-per-view activity. Key findings in the chapter indicate that in the high concept wrestling text, simplistic narrative, star power, branding, product placement and event franchises blend together to create a style that maximises image, lifestyle, pre-sold concepts and ancillary consumer products.
Original languageEnglish
Title of host publicationConvergent wrestling
Subtitle of host publicationparticipatory culture, transmedia storytelling, and intertextuality in the squared circle
EditorsCarrieLynn, D. Reinhard , Christopher John Olson
PublisherRoutledge Taylor & Francis Group
ISBN (Electronic)9781351233989
ISBN (Print)9780815377641
Publication statusPublished - 5 Mar 2019

Publication series

NameThe Cultural Politics of Media and Popular Culture


  • wrestling


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