Sports entertainment: toward a high concept of professional wrestling

Research output: Chapter in Book/Report/Conference proceedingChapter

3 Downloads (Pure)

Abstract

This chapter correlates World Wrestling Entertainment’s (WWE) dominant form of professional wrestling, sports entertainment, with Justin Wyatt’s notion of high concept Hollywood filmmaking, to propose sports entertainment as a high concept of professional wrestling. Through a multi-modal qualitative discourse analysis of historic and contemporary professional wrestling artefacts, the chapter demonstrates how aesthetic and stylistic convergence, organised around the marketing of consumer products, directly shapes the function and form of WWE pay-per-view activity. Key findings in the chapter indicate that in the high concept wrestling text, simplistic narrative, star power, branding, product placement and event franchises blend together to create a style that maximises image, lifestyle, pre-sold concepts and ancillary consumer products.
Original languageEnglish
Title of host publicationConvergent wrestling
Subtitle of host publicationparticipatory culture, transmedia storytelling, and intertextuality in the squared circle
EditorsCarrieLynn, D. Reinhard , Christopher John Olson
PublisherRoutledge Taylor & Francis Group
Chapter5
ISBN (Electronic)9781351233989
ISBN (Print)9780815377641
Publication statusPublished - 5 Mar 2019

Publication series

NameThe Cultural Politics of Media and Popular Culture
PublisherRoutledge

Keywords

  • wrestling

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  • Activities

    • 1 Publication peer-review

    Routledge Taylor & Francis Group (Publisher)

    John Quinn (Peer reviewer)

    11 Mar 2019

    Activity: Publication peer-review and editorial workPublication peer-review

    Research Output

    • 1 Article
    • 1 Book/Film/Article review
    • 1 Doctoral Thesis

    Analysing discourse in sports entertainment through multiple modalities

    Quinn, J. & Silveira, C., 2 Apr 2018, In : The Popular Culture Studies Journal. 6, 1, p. 189-203 14 p.

    Research output: Contribution to journalArticle

    Open Access
  • War Games Revisited

    Quinn, J., 21 Nov 2017, Professional Wrestling Studies Association .

    Research output: Contribution to specialist publicationBook/Film/Article review

    Open Access
    File
  • File
  • Cite this

    Quinn, J. (2019). Sports entertainment: toward a high concept of professional wrestling . In C. D. Reinhard , & C. J. Olson (Eds.), Convergent wrestling: participatory culture, transmedia storytelling, and intertextuality in the squared circle (The Cultural Politics of Media and Popular Culture). Routledge Taylor & Francis Group. https://www.routledge.com/Convergent-Wrestling-Participatory-Culture-Transmedia-Storytelling-and/Reinhard-Olson/p/book/9780815377641