This chapter correlates World Wrestling Entertainment’s (WWE) dominant form of professional wrestling, sports entertainment, with Justin Wyatt’s notion of high concept Hollywood filmmaking, to propose sports entertainment as a high concept of professional wrestling. Through a multi-modal qualitative discourse analysis of historic and contemporary professional wrestling artefacts, the chapter demonstrates how aesthetic and stylistic convergence, organised around the marketing of consumer products, directly shapes the function and form of WWE pay-per-view activity. Key findings in the chapter indicate that in the high concept wrestling text, simplistic narrative, star power, branding, product placement and event franchises blend together to create a style that maximises image, lifestyle, pre-sold concepts and ancillary consumer products.
|Title of host publication||Convergent wrestling|
|Subtitle of host publication||participatory culture, transmedia storytelling, and intertextuality in the squared circle|
|Editors||CarrieLynn, D. Reinhard , Christopher John Olson|
|Publisher||Routledge Taylor & Francis Group|
|Publication status||Published - 5 Mar 2019|
|Name||The Cultural Politics of Media and Popular Culture|
Quinn, J. (2019). Sports entertainment: toward a high concept of professional wrestling . In C. D. Reinhard , & C. J. Olson (Eds.), Convergent wrestling: participatory culture, transmedia storytelling, and intertextuality in the squared circle (The Cultural Politics of Media and Popular Culture). Routledge Taylor & Francis Group.