Social Media in Organizations

Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary


The “social organization” is an organization that is skilled at strategically applying mass collaboration toward overcoming its business challenges and fulfilling its business aims. Social organizations, through the formation of collaborative communities, use social media tools to obtain business value in addition to using social media to learn from their business successes. Social media tools such as blogs, wikis, and social networking sites are gradually being employed in organizations for the purposes of communication, information, and knowledge sharing. The concepts of social software and Web 2.0 and their associations with “Enterprise 2.0” have connotations with the term the social organization. Social organizations are organizations that adopt social media tools to establish communities in the workplace to enhance organizational performance through the process of organizational learning. Social media tools are transforming the social fabric of organizations in terms of how they perform their business routines within an internal and external context in addition to encouraging a greater degree of transparency across and between organizations. The theory of organizational learning is that it is facilitated through the use of social media tools, which has the potential to transform an organization into a learning organization.
Original languageEnglish
Title of host publicationThe International Encyclopedia of Digital Communication and Society
EditorsRobin Mansell, Peng Hwa Ang, Charles Steinfield, Shenja van der Graaf, Pieter Ballon, Aphra Kerr, James D. Ivory, Sandra Braman, Dorothea Kleine, David J. Grimshaw
PublisherJohn Wiley & Sons, Inc.
ISBN (Print)9781118767771
Publication statusPublished - 2015

Publication series

NameThe Wiley Blackwell-ICA International Encyclopedias of Communication
PublisherJohn Wiley & Sons, Inc.


  • business strategy
  • collaborative community
  • learning organization
  • mass collaboration
  • social networking
  • Web 2.0


Dive into the research topics of 'Social Media in Organizations'. Together they form a unique fingerprint.

Cite this