Social Media in Organizations

The “social organization” is an organization that is skilled at strategically applying mass collaboration toward overcoming its business challenges and fulfilling its business aims. Social organizations, through the formation of collaborative communities, use social media tools to obtain business value in addition to using social media to learn from their business successes. Social media tools such as blogs, wikis, and social networking sites are gradually being employed in organizations for the purposes of communication, information, and knowledge sharing. The concepts of social software and Web 2.0 and their associations with “Enterprise 2.0” have connotations with the term the social organization. Social organizations are organizations that adopt social media tools to establish communities in the workplace to enhance organizational performance through the process of organizational learning. Social media tools are transforming the social fabric of organizations in terms of how they perform their business routines within an internal and external context in addition to encouraging a greater degree of transparency across and between organizations. The theory of organizational learning is that it is facilitated through the use of social media tools, which has the potential to transform an organization into a learning organization.