SMEs digital transformation and value creation

Xiuli Guo; Eileen Conlan; Shu Yang

Abstract

SMEs are usually in a disadvantaged position and struggling to harness value creation when it comes to DT. Accelerating DT has become a compulsory factor for many SMEs to achieve high-quality development. Although DT is changing SMEs’ traditional business model and customers’ value creation process, there are still limited studies on the challenges of DT in SMEs and how digitalization may change the entire process of consumer value creation. Therefore, it is profoundly necessary to understand the challenges SMEs face regarding DT and how DT change the customer value creation process of SMEs. This study aims to collect qualitative data by using in-depth interviews with the owners/managers and employees of SMEs, which have already implemented DT in the UK. The results of this study contribute to the understanding of SMEs digital transformation and value creation.

Original language	English
Number of pages	6
Publication status	Published - 1 Sept 2023
Event	British Academy of Management Conference 2023: Towards Disruptive Sustainability: New Business Opportunities and Challenges - University of Sussex, Brighton, United Kingdom Duration: 1 Sept 2023 → 6 Sept 2023 https://www.bam.ac.uk/events-landing/bam2023-conference.html

Conference

Conference	British Academy of Management Conference 2023
Abbreviated title	BAM2023
Country/Territory	United Kingdom
City	Brighton
Period	1/09/23 → 6/09/23
Internet address	https://www.bam.ac.uk/events-landing/bam2023-conference.html

Keywords

Digital transformation
SMEs
Value creation
challenges

Access to Document

2023 04 28 Guo et al SMEs acceptedAccepted author manuscript, 147 KB

Cite this

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title = "SMEs digital transformation and value creation",

abstract = "SMEs are usually in a disadvantaged position and struggling to harness value creation when it comes to DT. Accelerating DT has become a compulsory factor for many SMEs to achieve high-quality development. Although DT is changing SMEs{\textquoteright} traditional business model and customers{\textquoteright} value creation process, there are still limited studies on the challenges of DT in SMEs and how digitalization may change the entire process of consumer value creation. Therefore, it is profoundly necessary to understand the challenges SMEs face regarding DT and how DT change the customer value creation process of SMEs. This study aims to collect qualitative data by using in-depth interviews with the owners/managers and employees of SMEs, which have already implemented DT in the UK. The results of this study contribute to the understanding of SMEs digital transformation and value creation.",

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T1 - SMEs digital transformation and value creation

AU - Guo, Xiuli

AU - Conlan, Eileen

AU - Yang, Shu

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N2 - SMEs are usually in a disadvantaged position and struggling to harness value creation when it comes to DT. Accelerating DT has become a compulsory factor for many SMEs to achieve high-quality development. Although DT is changing SMEs’ traditional business model and customers’ value creation process, there are still limited studies on the challenges of DT in SMEs and how digitalization may change the entire process of consumer value creation. Therefore, it is profoundly necessary to understand the challenges SMEs face regarding DT and how DT change the customer value creation process of SMEs. This study aims to collect qualitative data by using in-depth interviews with the owners/managers and employees of SMEs, which have already implemented DT in the UK. The results of this study contribute to the understanding of SMEs digital transformation and value creation.

AB - SMEs are usually in a disadvantaged position and struggling to harness value creation when it comes to DT. Accelerating DT has become a compulsory factor for many SMEs to achieve high-quality development. Although DT is changing SMEs’ traditional business model and customers’ value creation process, there are still limited studies on the challenges of DT in SMEs and how digitalization may change the entire process of consumer value creation. Therefore, it is profoundly necessary to understand the challenges SMEs face regarding DT and how DT change the customer value creation process of SMEs. This study aims to collect qualitative data by using in-depth interviews with the owners/managers and employees of SMEs, which have already implemented DT in the UK. The results of this study contribute to the understanding of SMEs digital transformation and value creation.

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