Abstract
In today’s business environment, choosing the required business intelligence (BI) tools are important to support SMEs recovery. The COVID-19 pandemic has changed businesses to focus on better digitization, not only in their day-to-day business activities, but also in effective use of BI tools for decision making that account for the changes in the business environment. For SMEs’ recovery, it is important that a certain amount of budget is dedicated to afford information technology innovation that supports growth. In this paper, we propose a strategy based on the simple multi-attribute rating technique (SMART) to help directors and managers of SMEs for selecting the optimum business intelligence tool.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the British Academy of Management 2021 Conference |
| Publisher | British Academy of Management |
| Publication status | Accepted/In press - 30 May 2021 |
| Event | British Academy of Management Conference 2021 - Online Duration: 31 Aug 2021 → 3 Sept 2021 https://www.bam.ac.uk/events-landing/conference.html |
Conference
| Conference | British Academy of Management Conference 2021 |
|---|---|
| Abbreviated title | BAM2021 |
| Period | 31/08/21 → 3/09/21 |
| Internet address |
Keywords
- business intelligence
- small and medium enterprises (SMEs)
- simple multi-attribute rating technique (SMART)
- decision making
