SMART decision analysis for choosing optimum business intelligence tool for SMEs

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    Abstract

    In today’s business environment, choosing the required business intelligence (BI) tools are important to support SMEs recovery. The COVID-19 pandemic has changed businesses to focus on better digitization, not only in their day-to-day business activities, but also in effective use of BI tools for decision making that account for the changes in the business environment. For SMEs’ recovery, it is important that a certain amount of budget is dedicated to afford information technology innovation that supports growth. In this paper, we propose a strategy based on the simple multi-attribute rating technique (SMART) to help directors and managers of SMEs for selecting the optimum business intelligence tool.
    Original languageEnglish
    Title of host publicationProceedings of the British Academy of Management 2021 Conference
    PublisherBritish Academy of Management
    Publication statusAccepted/In press - 30 May 2021
    EventBritish Academy of Management Conference 2021 - Online
    Duration: 31 Aug 20213 Sept 2021
    https://www.bam.ac.uk/events-landing/conference.html

    Conference

    ConferenceBritish Academy of Management Conference 2021
    Abbreviated titleBAM2021
    Period31/08/213/09/21
    Internet address

    UN SDGs

    This output contributes to the following UN Sustainable Development Goals (SDGs)

    1. SDG 8 - Decent Work and Economic Growth
      SDG 8 Decent Work and Economic Growth
    2. SDG 9 - Industry, Innovation, and Infrastructure
      SDG 9 Industry, Innovation, and Infrastructure

    Keywords

    • business intelligence
    • small and medium enterprises (SMEs)
    • simple multi-attribute rating technique (SMART)
    • decision making

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