SMART decision analysis for choosing optimum business intelligence tool for SMEs

Md Shakil Ahmed, Marco Gilardi, Keshav Dahal

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

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Abstract

In today’s business environment, choosing the required business intelligence (BI) tools are important to support SMEs recovery. The COVID-19 pandemic has changed businesses to focus on better digitization, not only in their day-to-day business activities, but also in effective use of BI tools for decision making that account for the changes in the business environment. For SMEs’ recovery, it is important that a certain amount of budget is dedicated to afford information technology innovation that supports growth. In this paper, we propose a strategy based on the simple multi-attribute rating technique (SMART) to help directors and managers of SMEs for selecting the optimum business intelligence tool.
Original languageEnglish
Title of host publicationProceedings of the British Academy of Management 2021 Conference
PublisherBritish Academy of Management
Publication statusAccepted/In press - 30 May 2021
EventBritish Academy of Management Conference 2021 - Online
Duration: 31 Aug 20213 Sep 2021
https://www.bam.ac.uk/events-landing/conference.html

Conference

ConferenceBritish Academy of Management Conference 2021
Abbreviated titleBAM2021
Period31/08/213/09/21
Internet address

Keywords

  • business intelligence
  • small and medium enterprises (SMEs)
  • simple multi-attribute rating technique (SMART)
  • decision making

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