Shifting sands and moving goalposts: communicating gender in sport

Kitrina Douglas, David Carless

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Downloads (Pure)


Historically, sport culture has allowed misogyny, sexism, homophobia, and abuse not only to take place but, often, to flourish. The consequences have often been normalized and, within certain subcultures, accepted as an inevitable aspect of sport, resulting in oppressive behaviors being hidden and/or disregarded. The frame through which these behaviors and talk are viewed and communicated has changed in recent years. In this chapter, we explore some of these changes, using storytelling as an accessible strategy or device to communicate and make visible instances of sexism, misogyny, homophobia, and abuse within sport culture. As a pedagogical tool and strategy for transformative learning, stories are useful here as a way to reorient our moral compass, while also having the potential to narratively repair some of the cultural damage that has been done over time.
Original languageEnglish
Title of host publicationRoutledge Handbook of Gender and Communication
EditorsMarnel Niles Goins, Joan Faber McAlister, Bryant Keith Alexander
Number of pages17
ISBN (Electronic)9780429448317
ISBN (Print)9781138329188
Publication statusPublished - 29 Nov 2020
Externally publishedYes


Dive into the research topics of 'Shifting sands and moving goalposts: communicating gender in sport'. Together they form a unique fingerprint.

Cite this