Selling loyalist and republican memories: the prospects for dark (Troubles) tourism in Northern Ireland

The purpose of this article is to investigate the Northern Ireland tourism industry with a special focus on Dark (Troubles) Tourism. The method is two surveys one of Northern Ireland residents and one of potential tourists resident overseas, a focus group and interviews with tour-guides and a local MP. Findings suggest widespread support for Troubles Tourism from both residents and potential tourists and a supportive attitude from our interviewees. The two sides to the conflict are now working side-by-side in this new form of tourism, but it is important that each side tell only its ‘own’ story. from its own perspective, and does not speak for others. We conclude that, not over-commercialized, Troubles Tourism can educate people as well as being a source of fascination.