Return to glory? prospects of Iran's hospitality sector post-nuclear deal

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Abstract

This paper focuses on the prospects of Iran's hospitality sector following Iran's recently forged nuclear agreement (14 July 2015). The findings of this research show that after years of stagnation and decline Iran's hospitality sector is set to prosper from the softening of relations with the west and easing of international sanctions. A number of international chains including; Accor, Meliá Hotels International and Rotana Group have already entered the Iranian market following the agreement with more expected to enter within the next a few years. The findings also show that there is a renewed interest in the development of the tourism industry in Iran with more than 100 hospitality outlets expected to open during the coming five years.
Original languageEnglish
Pages (from-to)16-18
Number of pages3
JournalTourism Management Perspectives
Volume19
Issue numberA
Early online date13 May 2016
DOIs
Publication statusPublished - Jul 2016

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Keywords

  • Destination development
  • Hospitality
  • Iran tourism
  • Iran nuclear
  • tourism development

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