Retailing in UK museums and galleries: developing revenue generation strategies

J.J. Lennon, Gayle McPherson

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationTourism and Visitor Attractions
Subtitle of host publicationLeisure, Culture and Commerce
EditorsM.M. Bennett, Neil Ravenscroft, Deborah Philips, Marion Bennett
PublisherLeisure Studies Association
ISBN (Print)0906337712, 978-0906337714
Publication statusPublished - 15 Nov 1998
Externally publishedYes

Cite this

Lennon, J. J., & McPherson, G. (1998). Retailing in UK museums and galleries: developing revenue generation strategies. In M. M. Bennett, N. Ravenscroft, D. Philips, & M. Bennett (Eds.), Tourism and Visitor Attractions: Leisure, Culture and Commerce Leisure Studies Association.