Abstract
Purpose – The purpose of this article is to examine the effect of a destination positioning itself as a responsible tourist destination to improve its image.
Design/methodology/approach – A review of the literature pertaining to responsible tourism management, crime-risk and destination image.
Findings – This paper observes that responsible tourism policy can help improve the image of destination South Africa.
Practical Implications – This paper provides recommendations for destinations impacted by negative global perception or being seen as a risky area to travel to in the context of crime.
Originality/value – This paper examines the link between responsible tourism management to counter the negative image of crime-risk in South Africa. In general, there is a dearth of research on this association.
Design/methodology/approach – A review of the literature pertaining to responsible tourism management, crime-risk and destination image.
Findings – This paper observes that responsible tourism policy can help improve the image of destination South Africa.
Practical Implications – This paper provides recommendations for destinations impacted by negative global perception or being seen as a risky area to travel to in the context of crime.
Originality/value – This paper examines the link between responsible tourism management to counter the negative image of crime-risk in South Africa. In general, there is a dearth of research on this association.
| Original language | English |
|---|---|
| Pages (from-to) | 543-554 |
| Number of pages | 12 |
| Journal | Worldwide Hospitality and Tourism Themes |
| Volume | 9 |
| Issue number | 5 |
| DOIs | |
| Publication status | Published - 9 Oct 2017 |
Keywords
- sustainability
- tourism
- South Africa
- responsible tourism
- destination image
