Relationship between brand equity and customer retention: a descriptive study with two-wheeler brands

Research output: Contribution to journal › Article

Original language	English
Article number	6
Pages (from-to)	35-43
Number of pages	9
Journal	Poseidon: Journal of Commerce, Management and Social Science
Volume	3
Issue number	2
Publication status	Published - Dec 2014

Cite this

@article{52f5179ef2eb43de921e65906ef3c83f,

title = "Relationship between brand equity and customer retention: a descriptive study with two-wheeler brands",

author = "{K. Pongiannan} and Jayakumar Chinnasamy",

year = "2014",

month = dec,

language = "English",

volume = "3",

pages = "35--43",

journal = "Poseidon: Journal of Commerce, Management and Social Science",

issn = "2319-6238",

publisher = "Amal College of Advanced Studies",

number = "2",

}

TY - JOUR

T1 - Relationship between brand equity and customer retention

T2 - a descriptive study with two-wheeler brands

AU - K. Pongiannan, null

AU - Chinnasamy, Jayakumar

PY - 2014/12

Y1 - 2014/12

M3 - Article

SN - 2319-6238

VL - 3

SP - 35

EP - 43

JO - Poseidon: Journal of Commerce, Management and Social Science

JF - Poseidon: Journal of Commerce, Management and Social Science

IS - 2

M1 - 6

ER -