|Number of pages||9|
|Journal||Poseidon: Journal of Commerce, Management and Social Science|
|Publication status||Published - Dec 2014|
K. Pongiannan, & Chinnasamy, J. (2014). Relationship between brand equity and customer retention: a descriptive study with two-wheeler brands. Poseidon: Journal of Commerce, Management and Social Science, 3(2), 35-43. .