Professional learning experiences: everybody wants to work in telly?

Lynn Sinclair

Research output: Contribution to conferencePaper


The BA (Hons) Broadcast ProductionTelevision and Radio degree at UWS is industry-facing and has always involved industry practitioners (Skillset Accredited).

This paper will explore the inclusion of TV professionals in the learning process and how input from industry professionals shapes, influences, or alters the student learning experience. Does this opportunity to learn in partnership with industry practitioners facilitate a different type of learning? How does it enhance their learning? In what way is this a different learning experience?

The paper is underpinned by contemporary, inclusive, innovative and participatory pedagogies like “deep learning”:

“Deep approaches generate high-quality, well-structured, complex outcomes; they produce a sense of enjoyment in learning and commitment to the subject.” (Ramsden, 2003)

At the same time, as we are all aware (and research already suggests) - todays students use smart phones to access the Internet as their key source of information and knowledge (Ofcom’s Internet Use and Attitudes report from August 2017 states 9 in 10 (89%) of 16- 24 year olds go online via their mobile phone) The way social media networks are used by students has changed - Free to View but also Free to Create, especially YouTube, and TV professionals agree that this leads to new authority, new expectations, new rules, and new participation which are all key concepts for the TV professionals of the future. This paper will also consider how these concepts are reflected in media education in HE today?
Original languageEnglish
Publication statusPublished - 9 Jan 2019
EventMeCCSA Annual Conference 2019: Continuity and Change – Media, Communications and Politics - University of Stirling, Stirling, United Kingdom
Duration: 9 Jan 201911 Jan 2019


ConferenceMeCCSA Annual Conference 2019
Abbreviated titleMeCCSA 2019
Country/TerritoryUnited Kingdom
Internet address


  • learning
  • professional
  • Television


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