Product, branding, and services

Richard George

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Principles of marketing:
Subtitle of host publication	global and Southern African perspectives
Editors	Phillip Kotler, Gary Armstrong
Place of Publication	Cape Town
Publisher	Pearson Education
Chapter	8
Edition	2nd
ISBN (Electronic)	9781928226505
ISBN (Print)	9781775789499
Publication status	Published - 31 Dec 2015

Cite this

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title = "Product, branding, and services",

author = "Richard George",

year = "2015",

month = dec,

day = "31",

language = "English",

isbn = "9781775789499",

editor = "Phillip Kotler and Gary Armstrong",

booktitle = "Principles of marketing:",

publisher = "Pearson Education",

address = "United Kingdom",

edition = "2nd",

}

TY - CHAP

T1 - Product, branding, and services

AU - George, Richard

PY - 2015/12/31

Y1 - 2015/12/31

UR - https://za.pearson.com/content/dam/region-growth/south-africa/pearson-south-africa/files/HED_Catalogue_21-07-2015_V4.pdf

UR - https://www.learnpaperless.com/product/principles-of-marketing-global-and-southern-african-perspectives-2e-epdf-9781928226505/

M3 - Chapter

SN - 9781775789499

BT - Principles of marketing:

A2 - Kotler, Phillip

A2 - Armstrong, Gary

PB - Pearson Education

CY - Cape Town

ER -