Product, branding, and services

Richard George

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationPrinciples of marketing:
Subtitle of host publicationglobal and Southern African perspectives
EditorsPhillip Kotler, Gary Armstrong
Place of PublicationCape Town
PublisherPearson Education
Chapter8
Edition2nd
ISBN (Electronic)9781928226505
ISBN (Print)9781775789499
Publication statusPublished - 31 Dec 2015

Cite this

George, R. (2015). Product, branding, and services. In P. Kotler, & G. Armstrong (Eds.), Principles of marketing: : global and Southern African perspectives (2nd ed.). Pearson Education.