Product, branding, and services

Richard George

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationPrinciples of marketing:
Subtitle of host publicationglobal and Southern African perspectives
EditorsPhillip Kotler, Gary Armstrong
Place of PublicationCape Town
PublisherPearson Education
Chapter8
Edition2nd
ISBN (Electronic)9781928226505
ISBN (Print)9781775789499
Publication statusPublished - 31 Dec 2015

Cite this

George, R. (2015). Product, branding, and services. In P. Kotler, & G. Armstrong (Eds.), Principles of marketing: : global and Southern African perspectives (2nd ed.). Cape Town: Pearson Education.
George, Richard. / Product, branding, and services. Principles of marketing: : global and Southern African perspectives. editor / Phillip Kotler ; Gary Armstrong. 2nd. ed. Cape Town : Pearson Education, 2015.
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George, R 2015, Product, branding, and services. in P Kotler & G Armstrong (eds), Principles of marketing: : global and Southern African perspectives. 2nd edn, Pearson Education, Cape Town.

Product, branding, and services. / George, Richard.

Principles of marketing: : global and Southern African perspectives. ed. / Phillip Kotler; Gary Armstrong. 2nd. ed. Cape Town : Pearson Education, 2015.

Research output: Chapter in Book/Report/Conference proceedingChapter

TY - CHAP

T1 - Product, branding, and services

AU - George, Richard

PY - 2015/12/31

Y1 - 2015/12/31

UR - https://za.pearson.com/content/dam/region-growth/south-africa/pearson-south-africa/files/HED_Catalogue_21-07-2015_V4.pdf

UR - https://www.learnpaperless.com/product/principles-of-marketing-global-and-southern-african-perspectives-2e-epdf-9781928226505/

M3 - Chapter

SN - 9781775789499

BT - Principles of marketing:

A2 - Kotler, Phillip

A2 - Armstrong, Gary

PB - Pearson Education

CY - Cape Town

ER -

George R. Product, branding, and services. In Kotler P, Armstrong G, editors, Principles of marketing: : global and Southern African perspectives. 2nd ed. Cape Town: Pearson Education. 2015