| Original language | English |
|---|---|
| Title of host publication | Principles of marketing: |
| Subtitle of host publication | global and Southern African perspectives |
| Editors | Phillip Kotler, Gary Armstrong |
| Place of Publication | Cape Town |
| Publisher | Pearson Education |
| Chapter | 8 |
| Edition | 2nd |
| ISBN (Electronic) | 9781928226505 |
| ISBN (Print) | 9781775789499 |
| Publication status | Published - 31 Dec 2015 |
Product, branding, and services
Richard George
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review