Preeminence and credibility of online advertisements: a behavioural analysis of young internet users

K. Pongiannan, Jayakumar Chinnasamy, Sarfraz Ahmed Dakhan

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

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Abstract

Digital and technological advancements have enabled online advertisements penetrating into most of internet users’ day-to-day life and this has led internet users, particularly, young people to spend more time on it. The internet enables the users being attracted towards and engages in accessing online advertisements. Amongst several media available for business advertisements, for example from print to electronic media advertising through internet or through World Wide Web has emerged as a popular medium and online advertising is a key element of digital marketing around the world.
Original languageEnglish
Title of host publicationProceedings of 10th International Conference on Digital Strategies for Organizational Success
EditorsS.S. Bhakar, R.P.S. Kaurav, Vani Agrawal, Monika Gupta
PublisherPrestige Institute of Management
Pages1107-1112
Number of pages6
ISBN (Electronic)9789353114640
DOIs
Publication statusPublished - 29 May 2019
Event10th International Conference on Digital Strategies for Organizational Success -
Duration: 5 Jan 20197 Jan 2019
http://prestigegwl.org/confrence.php

Publication series

NameSSRN
PublisherElsevier Inc.
ISSN (Electronic)1556-5068

Conference

Conference10th International Conference on Digital Strategies for Organizational Success
Period5/01/197/01/19
Internet address

Keywords

  • Behavioural analysis
  • Digital marketing
  • Online advertisements
  • Young users

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